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국내 최대 온라인쇼핑사이트 G마켓(http://www.gmarket.co.kr/)이 4월 들어 쇼핑시 간편하게 결제가 가능한 ‘스마일페이(SmilePay)’ 서비스를 삼성카드와 현대카드 이용자를 대상으로 새롭게 선보였다.
스마일페이는 최초 결제 시 카드 번호를 입력해 놓으면 이후 구매 시 휴대폰 SMS(단문메시지) 인증만으로 신속하게 결제가 가능한 시스템이다. 복잡한 결제 정보를 반복해서 입력할 필요가 없고, 보안 및 광고성 팝업창도 뜨지 않아 결제 시간도 단축됐다. 온라인뿐 아니라 작은 화면의 모바일 기기 사용자들의 쇼핑 편의성까지 동시에 높였다는 평가를 받고 있다.
스마일페이 시스템 이전에도 지마켓은 글로벌 전략에 맞춘 다양한 기획을 선보였다.
G마켓은 2006년 국내 오픈마켓 최초로 영문샵을 오픈했다. 별도의 추가 절차 없이 G마켓 상품 등록 시 영문샵에 동시에 노출되므로 간편하고 빠르게 진행할 수 있다. 외국어 소통에 어려움을 겪는 판매자를 위해 해외판매 전담 상담원을 배치해 외국인 고객 상담처리도 적극 지원하고 있다. 또한 해외배송 서비스를 제공해 미국, 호주, 캐나다 등 다양한 해외 구매자들이 국내 판매자의 물품을 손쉽게 구매할 수 있도록 지원하고 있다.
G마켓 영문샵은 지난 2012년 전년 대비 18% 판매가 증가했고, 이듬해 2013년에는 전년 대비 32% 판매가 증가했다.
또한 인터넷 익스플로러 이외의 크롬, 파이어폭스 등의 여러 웹 브라우저에서 신용카드 결제가 가능한 시스템을 구축했다. 지난해에는 매킨토시(Mac) 이용자들도 오픈마켓에서 쇼핑을 즐기고 신용카드로 간편히 결제할 수 있도록 신용카드 결제 서비스를 새롭게 오픈했다.
지난 2009년 온라인쇼핑업계 최초로 스마트폰용 어플리케이션을 출시했다. 이어 2010년 4월과 11월에 안드로이드용과 아이패드용 앱을 연달아 선보였다. 업계 최초로 큐레이션 쇼핑몰 G9를 선보인 이래 지난해 10월 모바일 전용 쇼핑 어플리케이션을 론칭하기도 했다.
G마켓 강선화 마케팅실장은 “G마켓은 고객들이 보다 편리하게 온라인 쇼핑을 할 수 있도록 믿을 수 있는 결제 시스템뿐만 아니라 간결한 인터페이스 개발에도 힘쓰고 있다”고 말했다.
(코리아헤럴드 배지숙 기자)
<관련 영문기사>
Gmarket seeks payment efficiency with SmilePay
Gmarket, the country’s largest online shopping site, introduced a payment system that will save shoppers both time and energy.
With “SmilePay,” users’ credit cards, CVC codes and identification numbers are automatically stored after they are first entered. This information is then brought up when the shoppers seeks to use their credit cards -- issued by Samsung and Hyundai -- to shop at Gmarket by typing in an authentication number that is sent to their mobile phones.
“One does not have to repeat the process of entering one’s credit card number, CVC code and other information every time one tries to buy products at Gmarket,” said Lee Sang-min, spokesman for the online shopping mall.
“There is also no security patch or additional pop-up programs required to run the program, and this has helped shorten the purchasing time,” Lee added.
Particularly for shoppers who log onto Gmarket with their smartphones, which have much smaller screens than desktops or laptops, it will become that much easier to make purchases, the spokesman said.
This is not the first time Gmarket has devised marketing innovations to make shopping easier.
In 2006, Gmarket became the first local online shopping mall to run an English service. Those with overseas IPs are instantly rerouted to the English site, where foreign venders are given tailored support from consultants.
The company has also started overseas deliveries to the U.S., Australia, Canada and other countries, allowing people outside Korea to shop with ease.
As a result, Gmarket’s English service saw an 18 percent rise in sales in 2012 compared to 2011, and a 32 percent increase in 2013, compared to a year earlier.
Another area Gmarket is working on is IT system support.
In 2013, Apple Mac users were enabled to access Gmarket without having to use Microsoft Internet Explorer browsers. Since 2012, the company has supported Chrome and Firefox Internet browsers for credit card use, becoming the first to do so among domestic open market platforms.
In 2009, Gmarket became the first Korean online shopping mall to release a smartphone app for iPhones. In April 2010 an app for the Android system was introduced, followed by November’s release of an iPad app.
In October last year, through the app the company introduced “G9,” a shopping section where selected items by merchandisers are on display.
“We are working on these and many other programs to meet the customer demands,” said Kang Sun-hwa, marketing executive at Gmarket.
By Bae Ji-sook (baejisook@heraldcorp.com)
Gmarket seeks payment efficiency with SmilePay
Gmarket, the country’s largest online shopping site, introduced a payment system that will save shoppers both time and energy.
With “SmilePay,” users’ credit cards, CVC codes and identification numbers are automatically stored after they are first entered. This information is then brought up when the shoppers seeks to use their credit cards -- issued by Samsung and Hyundai -- to shop at Gmarket by typing in an authentication number that is sent to their mobile phones.
“One does not have to repeat the process of entering one’s credit card number, CVC code and other information every time one tries to buy products at Gmarket,” said Lee Sang-min, spokesman for the online shopping mall.
“There is also no security patch or additional pop-up programs required to run the program, and this has helped shorten the purchasing time,” Lee added.
Particularly for shoppers who log onto Gmarket with their smartphones, which have much smaller screens than desktops or laptops, it will become that much easier to make purchases, the spokesman said.
This is not the first time Gmarket has devised marketing innovations to make shopping easier.
In 2006, Gmarket became the first local online shopping mall to run an English service. Those with overseas IPs are instantly rerouted to the English site, where foreign venders are given tailored support from consultants.
The company has also started overseas deliveries to the U.S., Australia, Canada and other countries, allowing people outside Korea to shop with ease.
As a result, Gmarket’s English service saw an 18 percent rise in sales in 2012 compared to 2011, and a 32 percent increase in 2013, compared to a year earlier.
Another area Gmarket is working on is IT system support.
In 2013, Apple Mac users were enabled to access Gmarket without having to use Microsoft Internet Explorer browsers. Since 2012, the company has supported Chrome and Firefox Internet browsers for credit card use, becoming the first to do so among domestic open market platforms.
In 2009, Gmarket became the first Korean online shopping mall to release a smartphone app for iPhones. In April 2010 an app for the Android system was introduced, followed by November’s release of an iPad app.
In October last year, through the app the company introduced “G9,” a shopping section where selected items by merchandisers are on display.
“We are working on these and many other programs to meet the customer demands,” said Kang Sun-hwa, marketing executive at Gmarket.
By Bae Ji-sook (baejisook@heraldcorp.com)
