Pop-up vendors will be featured every month in the Observatory Experience at the World's Most Famous Building, which celebrates its 90^th anniversary in 2021

NEW YORK, Oct. 14, 2021 /PRNewswire/ -- Prost! In its 90^th year, the Empire State Building (ESB) has much to toast to as it brings Oktoberfest to its iconic 86^th Floor Observatory with Bronx Brewery every Thursday through Saturday, Oct. 14-30 from 5-9 p.m. The pop-up marks the first time in the building's history that drinks will be served within the Observatory Experience.

The Empire State Building's 90th Anniversary Cart (L); The Empire State Building (M); Bronx Brewery's select beers on the 86th Floor Observatory (R)

"We continue the 90^th Anniversary celebration of the World's Most Famous Building this fall in partnership with local favorite Bronx Brewery," said Jean-Yves Ghazi, president of the Empire State Building Observatory. "With the implementation of our industry-leading indoor environmental quality, our guests can enjoy our new reimagined, immersive digital and tactile exhibits with confidence before they relax with an evening drink and the most spectacular 360-degree, open-air views that New York City can offer."

The award-winning craft brewery from the Bronx's Port Morris neighborhood will sell four select beers – their American Pale Ale, World Gone Hazy IPA, Smile My Guy IPA, and Das Bronx Oktoberfest – from a special 90^th Anniversary cart on the building's 86^th floor. The Empire State Building's own STATE Grill and Bar will offer $10 mini NY-style cheesecakes alongside the brewer's selections. Bronx Brewery is the second vendor in the building's Observatory pop-up program after a successful August run with My Cookie Dealer.

"We are proud to join forces with the Empire State Building to celebrate Oktoberfest in the heart of New York City," said Sean Valenti, spokesperson for Bronx Brewery. "Our work revolves around community, creativity, and inclusivity, which are all things that come to mind when we think of the Empire State Building."

Guests are encouraged to sip their beverages on the iconic 86^th Floor Observatory and tag photos with #PopUpTop for the chance to be featured on ESB social channels. Future monthly pop-ups at the Empire State Building Observatory will be announced separately.

Relevant hi-res imagery can be downloaded here. For more information about the Empire State Building and to purchase tickets, please visit esbnyc.com.

Related Links :

http://www.esbnyc.com