Purchasing behavior is a complex decision-making process, but for some consumers, one factor plays a crucial role -- fun. These individuals, known as "funsumers" in Korea, prioritize enjoyable and engaging experiences in all aspects of brand interaction, from buying products and attending events to social media consumption. The long-term viability of this trend is questionable. Yet one thing seems certain: brands are constantly innovating to keep consumers entertained and, consequently

Hashtag Korea Oct. 12, 2024

Gyeonggi Province has initiated temperament tests for dogs with aggressive traits on Thursday, as part of the new ownership approval process aimed at enhancing public safety and promoting responsible ownership. According to provincial government officials, the province's initial evaluation Thursday includes only three dogs, but a total of 549 registered dangerous dogs must be assessed within the next two weeks, as the six-month deadline for obtaining ownership permission approaches on Oct

Social Affairs Oct. 10, 2024

What does it mean to be a visual content creator, such as a webtoon creator, emoji designer or cartoonist? How do these artists, whose work is part of our daily lives, draw their inspiration? A trio of visual artists -- Koo Ji-min, known by her alias, Koohie, Hong In-hye, also known as Lunapark, and Kim Ha-na -- explored the meaning of being a visual content creator at the Herald Design Forum 2024, held Tuesday at the Floating Island Convention Center on the Han River in Seoul. During the spec

Arts & Design Oct. 9, 2024

"Design is not only artwork, but also an experience that integrates technology, creativity and content," Johnny Lee, founder of iStaging, a Taipei-based tech firm specializing in virtual reality solutions, said during his speech at The Herald Design Forum 2024, held at the Floating Island Convention Center on the Han River, Seoul, Tuesday. In his special lecture, "Designing a Journey to See Imagination through XR," Lee outlined the guiding principles behind his approach to

Arts & Design Oct. 9, 2024

Nearly two-thirds of Korean women who gave birth last year did so via cesarean section, data shows. According to data from the National Health Insurance Service, obtained and released Thursday by the ruling People Power Party Rep. Kim Mi-ae, the proportion of women undergoing surgical delivery stood at 64.2 percent last year. The data highlights a consistent rise in C-section deliveries over the past five years, from 51.1 percent in 2019 to 61.6 percent in 2022. The upward incline continued in

Social Affairs Oct. 5, 2024

South Korea, already plagued with the world's highest suicide rate, saw an on-year uptick in suicide cases last year, reversing a short-lived downward trend, data shows Friday. According to the state-run Statistics Korea, 13,978 people took their own lives last year, which translates to 27.3 deaths per 100,000 people. This marks an 8.5 percent increase from the 2022 figure of 25.2 deaths. This increase follows a one-year decline between 2021 and 2022, when the rate dropped from 26 to 25.2

Social Affairs Oct. 4, 2024

To what extent does design shape experiences in virtual worlds? For Johnny Lee, in an era where extended realities, or XR, dissolve barriers of physical space and time, design -- whether technological or virtual space design -- is “crucial.” With a background in engineering and years of entrepreneurial experience, Lee balances the roles of engineer and designer at iStaging -- a Taipei-based company specializing in virtual reality solutions he founded in 2015. Lee, who is also the c

Arts & Design Oct. 1, 2024

In a move that highlights the seriousness of the country’s college admission competition, a South Korean lawmaker proposed Monday a ban on private academies tutoring elementary students for medical college admission. Announcing the submission to the National Assembly of the bill, Rep. Kang Kyung-sook said the law was failing to protect children from the unbridled growth of private tutoring academies, known as hagwon, that teach subjects like calculus as early as five years ahead of the pub

Social Affairs Sept. 30, 2024

Around 20 wild boars unsettled a hillside village in Dangjin, South Chungcheong Province, prompting a hunt that resulted in the killing of three boars by Wednesday noon, authorities said. According to Chungcheongnam-do Fire Headquarters, the initial report was made to the 119 emergency operations center at 8:05 a.m., alerting them to the sighting of dozens of wild boars rushing down from the mountain in Unjeong-ri, Dangjin, South Chungcheong Province. The call prompted the immediate dispatch

Social Affairs Sept. 25, 2024

In South Korea, where English education is highly valued, the cost of preschools providing English immersive education outstrips that of college tuition by a wide margin, according to a local civic group. The Seoul-based World Without Worry About Private Education said in its report released Wednesday that the average yearly fees for "English kindergartens" in Seoul amounted to 15.72 million won ($11,800) in 2023 -- 2.3 times higher than the average annual university tuition of 6.78 mi

Social Affairs Sept. 25, 2024

A driver suspected of driving under the influence by a YouTuber died in a car accident during a livestreamed car chase, police said Tuesday. According to Gwangju Gwangsan Police Station, at 3:50 a.m. on Sunday in Gwangsan-gu, Gwangju, a male driver in his 30s crashed his sport utility vehicle into a parked truck during what appeared to be a high-speed chase initiated by a YouTuber known for exposing drunk drivers. The YouTuber, whose channel has over 70,000 subscribers, mostly posts videos of ca

Social Affairs Sept. 24, 2024

The refreshing autumn breeze offers a welcome respite from the sweltering summer, but it also heralds the season of smelly ginkgo fruits. To tackle the annual nuisance of rotting ginkgo nuts stinking out the streets, the Seoul Metropolitan Government launched Monday a city-wide initiative in which specialized personnel will remove the nuts from trees before they have a chance to fall and rot. The operation, spanning all 25 districts of the city, targets female ginkgo trees, which account for a

Social Affairs Sept. 23, 2024

A monthlong inspection, prompted by a murder by a sword-wielding man two months ago in Seoul, has led to the scrapping of over 280 swords in Busan. According to the Busan Metropolitan Police Agency on Friday, a review was completed of 85 percent, or 2,979, of the 3,482 swords registered for individual possession in Busan as of earlier this month. Of the inspected swords, permits for 549 items were revoked. Among these, 281 swords were retrieved and disposed of due to abandonment of ownership and

Social Affairs Sept. 20, 2024

In South Korea, speed is key. What needs to be done quickly? Virtually everything. As encapsulated in the running joke that “ppalli ppalli” -- where "ppalli" translates to "quickly" or "hurry up" in Korean -- is one of the first Korean phrases that visitors pick up here, Koreans tend to display minimal tolerance for delays. “Being quick is considered to be efficient, at least in my workplace,” Song Min-jae shared, a Seoul resident in his

Hashtag Korea Sept. 16, 2024

The 6th edition of The Korea Herald’s Global Business Forum kicked off its three-month run in Seoul on Wednesday, with a packed agenda aimed at sparking discussion on global business trends and opportunities in an era of rapid change. The forum will convene weekly on Wednesdays, except on public holidays, for a total of 13 sessions, to facilitate knowledge exchange among global business leaders, finance experts, academics, diplomats and top civil servants. The goal is to build valuable

People Sept. 12, 2024