Samsung announces global launch of expanded BESPOKE home appliance lineup

Samsung Electronics Co. on Tuesday introduced its expanded lineup of customizable home appliances to global audiences as the South Korean tech giant aims to boost sales amid the pandemic-driven stay-at-home trend.  The company said its BESPOKE Home solutions will be available in more countries this year with more products.  BESPOKE is a brand promoted by Samsung that allows consumers to tailor their own configurations by material, color and modules to meet user preferences in home ap

May 11, 2021

Designer behind controversial GS25 poster, accused of ‘misandry,’ breaks silence

The designer behind a controversial image used by South Korean convenience store chain GS25 -- accused of being “misandrist” -- has apologized to customers, store owners and colleagues for the inconvenience her work caused but rejected claims that she was part of a group known for mocking men online. In a post uploaded on Blind, an anonymous forum designed for employees of a corporation to discuss internal affairs, the designer, who remains anonymous, said she was breaking her silen

May 10, 2021

Firms target young people with senior models

Zigzag, a fashion e-commerce platform that mainly targets customers in their 20s and early 30s, has recently hired Oscar winner Youn Yuh-jung, who is 73 years old, as a model. In Zigzag’s advertisement revealed online, Youn asks, “There are a lot of people who are younger and prettier, but then, I got the role (for the advertisement). Did you guys make a mistake?” The hire came as a “fresh” idea, attempting to break the norm that young figures are hired as model

May 5, 2021

Namyang Dairy chairman resigns after yogurt COVID-19 prevention claims

Namyang Dairy Products Chairman Hong Won-sik offered his resignation Tuesday, after the company came under fire for the claim that its yogurt drink Bulgaris can help protect from COVID-19. Hong, who took over the company from his father, the late founder Hong Doo-young, also said he will not hand over management rights of the company to his children. “We have received much love from the public as the oldest private dairy company. But I failed to fulfill the expectations of the consumer

May 4, 2021

[Newsmaker] Retailers accused of being ‘man-haters’ over gesture

Several South Korean retailers including convenience store GS25 and an online fashion store were forced to delete advertisements after critics accused “pinching hand signs” of being a symbol of misandry.　 In a statement to store owners on Tuesday, GS25 CEO Cho Yoon-sung apologized for the design of a poster that caused “pain” and “inconvenience” to customers and vowed to “thoroughly” investigate those involved in making the image. The now-deleted

May 4, 2021

Lotte Foods to switch to EVs for sales activities

Lotte Foods will replace all of its company cars used for sales activities with electric vehicles in a bid to reduce carbon dioxide emissions, the company said on Monday. The South Korean food manufacturing firm will distribute about 380 units of Chevrolet’s Bolt EV for all of its sales employees, who drive over 20,000 kilometers on average per year, the company explained. Lotte Foods said it will be distributing the cars in May and June. Prior to the change, the company installed 90

May 3, 2021

[Weekender] The rise of curated fashion platforms

Having a lot of tabs open while browsing for clothes online? For a growing number of shoppers, those days are over. Similar to how going to a shopping mall with a wide range of brands seems more of a safe bet than having to travel between stores far apart from each other, more people in South Korea are turning to platforms like Musinsa and Zigzag -- algorithm-driven e-commerce fashion platforms where shoppers are presented with items from thousands of brands. Musinsa, which boasts some 6,000

May 1, 2021

No more lining up over summer merch as Starbucks introduces reservation system

Starbucks Coffee Korea is introducing a reservation system for this year’s seasonal loyalty reward program, so that customers do not have to wait in line for its limited-edition merchandise, the coffee chain said Thursday. Starbucks said it is starting the summer event May 11, where customers can collect stamps by buying Starbucks drinks and can then exchange 17 stamps for seasonal merchandise. This year’s merchandise consists of the Starbucks Summer Day Cooler and Starbucks Nig

April 29, 2021

[Herald Interview] Pernod Ricard’s fight for millennials’ hearts comes with whisky and art

In an online auction early this month, Scotch whisky brand Royal Salute sold artworks inspired by the brand with the help of Seoul Auction. Bidders scrambled until the last minute to get hold of the items that ended up selling at prices higher than the company had expected. “It was really impressive to see these brand-inspired artworks sold out at such high prices,” said Florent Leroi, marketing director at the South Korean unit of global liquor company Pernod Ricard, during an int

April 27, 2021

Retail sales up 18.5% in March on spring promotions, revenge shopping

Retail sales in South Korea jumped 18.5 percent in March from a year earlier on the back of seasonal promotions by offline stores, with local consumers also turning to "revenge shopping" amid the prolonged virus pandemic. The combined sales of 26 major offline and online retailers reached 13.1 trillion won ($11.7 billion) last month, up from 11.1 trillion won a year earlier, according to the data compiled by the Ministry of Trade, Industry and Energy. Sales from offline stores jumped

April 27, 2021

‘BTS effect’: Why corporations want a piece of the action

BTS’ success in the music industry is fast spilling over into the advertising business as more companies seek a promotional boost from the group and their fans’ social media omnipresence. Last Monday, McDonald’s announced it would team up with South Korean pop group BTS for a new celebrity meal named The BTS Meal. A few days later, French fashion house Louis Vuitton named the pop icons as its new House Ambassadors. The two companies’ posts on Twitter were soon met with

April 25, 2021

Oriental Brewery taps Youn Yuh-jung as brand ambassador

South Korea’s largest brewer, Oriental Brewery, has tapped veteran actress Youn Yuh-jung as the new brand ambassador for its flagship beer brand Cass, the company said Friday. In a commercial, Youn, the first Korean woman to be nominated for an Academy Award and a strong contender for best supporting actress, discusses opening herself up to form relationships with people as she promotes the beer. The company said Youn, “who is not afraid to speak her mind,” is an inspiration

April 23, 2021

CU implements electric trucks for supply delivery

CU is implementing electric trucks for supply deliveries to its stores to reduce carbon dioxide emissions, the convenience store chain said Thursday. BGF Retail, the operator behind the convenience store chain, said it is introducing Kia’s Bongo EV, the pure electric version of the automaker’s compact pickup truck. The trucks will be delivering products from BGF Logis Gwangju, its distribution center in Gyeonggi Province to midsized and large CU stores in Seoul’s Gangnam ar

April 22, 2021

Homeplus appoints ‘retail veteran’ Lee Jae-hoon as new CEO

Homeplus has appointed Lee Jae-hoon, currently leading Carver Korea, as its new chief executive officer, the company said Wednesday. According to the South Korean discount chain, Lee is a retail expert who has built his career in the retail and consumer goods industry for about 30 years, spending a third of that time as CEO of many retail companies. Lee, who is currently the CEO of Carver Korea, a cosmetics firm known for its skin care brand AHC, will start in the role at Homeplus in May. L

April 21, 2021

Yuhan-Kimberly partners with forestry agency, environmental group to create forest

Yuhan-Kimberly has teamed up with the Korea Forest Service and an environmental organization to create a forest dedicated to carbon neutrality, the South Korean hygiene product manufacturer said Tuesday. 　 According to the company, the firm, the state-run Korea Forest Service and Forest for Life agreed to work together to plant trees in Seokpo Forest in Yongin, Gyeonggi Province, to establish what they christened the carbon neutrality forest. On April 8, the company held a signing ceremony a

April 20, 2021

McDonald's to release BTS meal in nearly 50 countries

Fast food restaurant chain McDonald’s has announced that it is teaming up with popular Korean group BTS for a new celebrity meal which will hit the stores next month globally. The BTS Meal consists of a 10 Chicken McNuggets, medium fries, a medium Coke as well as Sweet Chili and Cajun dipping sauces inspired by popular recipes from the South Korean unit of McDonald’s, which will be available for the first time in the US. The new collaboration, which follows the company’s prev

April 20, 2021

Coca-Cola hopeful COVID-19 vaccines will reverse profit slide

NEW YORK (AFP) -- Coca-Cola reported Monday a decline in first-quarter earnings amid continued weakness in away-from-home sales, but said increased vaccine availability was boosting sales in some markets. The soda giant, which relies on sporting events, concerts and other public venues for a significant fraction of its sales, described performance as a mixed bag, depending on the region. Coca-Cola scored stronger volumes in China and India, but lower volumes in the United States and Europe du

April 19, 2021

Oriental Brewery begins sale of All New Cass nationwide

South Korea’s largest brewer, Oriental Brewery, has begun the sale of its newly revamped flagship beer All New Cass nationwide. Following a ceremony at its Cheongju plant on Sunday, the beer -- bottled in clear glass -- will hit the shelves at convenience stores, supermarkets, restaurants and entertainment venues sometime late this month, the company said. In March, OB unveiled the new Cass, ditching the brand’s famous brown bottle in a dramatic change of appearance, hoping to cont

April 19, 2021

Coway’s ad featuring BTS racks up over 10 million views

South Korean home appliance maker Coway has said its new advertisements featuring K-pop group BTS have racked up over 10 million views on YouTube. In yet another sign of the group’s commercial success in the advertisement industry, the septet’s commercials promoting the company’s products, including a water purifier and a mattress, were met with millions of views and over 25,000 comments within 17 days, Coway said. The ads, which are available on the company’s official

April 18, 2021

After Coupang Eats’ success, other food delivery apps rush to speed up delivery

South Korean food delivery apps are rushing to offer speedier delivery services by making riders deliver just one order at a time, rather than multiple orders, to ensure the freshness of the food – a move borne out of growing competition in the industry. WeMakePrice O, food delivery app operated by e-commerce platform WeMakePrice, became the latest to adopt the “one order per trip” system this week, as it announced a memorandum of understanding with LK ICT, a company that

April 18, 2021