[Best Brand] Green Cross’ Novalac offers soothing powered milk

Novalac powdered milkNovalac, a powdered milk brand sold by Green Cross, is designed to offer a soothing formula for infants that are often prone to stomach aches and diarrhea because they aren’t able to properly digest powdered formula. Novalac was first exclusively introduced here in 2007 by Green Cross, which brought it in from France-based United Pharmaceutical. A team of experts including nutritionists and psychiatrists helped to develop the formula after taking into consideration the diffe

Dec. 26, 2013

[Best Brand] Mad for Garlic marks new territory

A dish served at Mad for GarlicMad for Garlic is Korea’s first wine and garlic specialty restaurant which broke ground by featuring garlic as its main ingredient as well as incorporating it into its brand name. As an interest in health is growing and health benefits of garlic have been proven, Mad for Garlic’s dishes have gained a cult following. Rather than using a central kitchen system, the entire cooking process starts with raw materials in the kitchen of each branch to bring the freshest fo

Dec. 26, 2013

[Best Brand] IFEZ brand helps create business hub in NE Asia

G-Tower building in Songdo of the IFEZWith the acceleration of mobility of global citizens, cities around the world are in competition to brand themselves in order to attract global talent.Besides well-known metropolitan cities in Korea like Seoul, cities in free economic zones, aiming to be business-friendly global cities, have gone to the forefront of city branding.The Incheon Free Economic Zone, the nation’s first FEZ, designated in 2003, launched its brand strategy in 2008, unveiling a logo

Dec. 26, 2013

Korsoa releases waterless shampoo

Korsoa, traditionally an automobile parts supplies and a winner of the $5 million export award, is tapping into new consumer markets. The company has developed a waterless bubble-type shampoo line called “the Shampoo,” which is suitable for patients, pregnant women and elderly people who cannot move freely. Users can shampoo their hair without using water, anytime and anywhere. The product uses natural ingredients approved by the Food and Drug Administration and does not use chemical solvents li

Dec. 9, 2013

Daewoo E&C leads Africa construction market

Daewoo Engineering & Construction, the nation’s third-largest construction firm, is emerging as a leading builder in Africa.Over more than 30 years, the company has landed 420 overseas construction contracts worth some $47.9 billion in about 46 countries.In particular, the company has earned $25.5 billion in Africa, about one third of the $72.1 billion that domestic contractors have so far won on the continent altogether.The company’s success in Africa is mainly a result of reaching out to place

Nov. 17, 2013

Citibank offers free wire transfers

Citibank now exempts international wire transfer fees for Citi account holders in all 19 countries of its extensive global network, Citibank Korea said Wednesday.Dubbed “Citi Global Transfer,” the wire service underscores cheaper and faster cross-border financial services, the bank stated. “CGT is a perfect match for expats and for Korean customers whose children are studying abroad,” a Citibank Korea spokesperson noted. The typical fees for international remittance ― consisting of remittance se

Oct. 30, 2013

Ads as a means to communicate

We are living in an era where communication is of great importance ― so much so that the ability to communicate is considered one of many significant virtues a nation’s leader should possess. Communication is perceived as a solution to feuds between different regions and generations, while the developments in social networking services and other various tools allow vigorous communication among individuals and groups to exist like never before.The ability to mutually communicate based on respect

Oct. 30, 2013

SK aims to give society a ‘happy infrastructure’

Today, worries about the economy are growing in society. We can see various social issues arising as the economic slowdown is prolonged. Especially for youth unemployment and polarization, they are challenges that the government alone is not able to solve. Businesses should also be responsible for it as a decent member of society. SK has long pondered corporate social responsibility. The “Happy Lunch Box” we introduced through SK’s campaign is considered a good enterprise, generating profits and

Oct. 30, 2013

LG Chem augments value of the chemicals industry

I would like to thank the judges of the 2013 Korea Herald Advertising Award and officials from The Korea Herald for this honorable award. The advertisement for which LG Chem earned the award started from a question for the future direction of the leading chemical firm in Korea, and for what kind of value the entire chemical industry has.Despite its importance, as it is the foundation of almost all industries, the chemical industry had difficulty in interacting with end users.LG Chem tried to ove

Oct. 30, 2013

Doosan puts focus on nurturing human resources

This year, we celebrated the fifth anniversary of our main campaign slogan, “Our People, Our Tomorrow.”Ever since its launch back in 2009, the campaign has been sending out a message of hope to society, especially to the young generation.For the 11th sequel of our campaign, we chose the theme “Happy Person,” upon the belief that a happy person has the capacity of spreading that energy to others and to society.One might think that social and economic success is the prerequisite of happiness, but

Oct. 30, 2013

Mobis supports future scientists

Hyundai Mobis recently launched a new ad campaign, titled “Giving Science Back to Children,” that was inspired by one of the company’s representative social contribution programs, the Junior Science Class. Since 2005, the company has encouraged employees to participate in the education program that aims to offer a variety of science classes to students at elementary schools near its workplaces nationwide. It has been a rewarding experience for all our employees. As we witness their eyes spark wi

Oct. 30, 2013

KB promises better services

Our number of customers exceeded 30 million as of the end of July, setting a new record for the country’s financial industry. Now roughly 60 percent of the whole nation processes monetary transactions through KB; herein lies KB’s role as the financial institution of and for the nation. Starting with a single customer and expanding to 30 million would have been impossible without the great affection and support of the nation. Such affection is fully reflected in KB’s various No. 1 placements, suc

Oct. 30, 2013

Air France-KLM renews commitment

I am very proud that Air France-KLM was awarded the “best advertising airline” by The Korea Herald in the airline industry sector. It shows the innovative and creative commitments we make for Air France-KLM in Korea always surprise our customers. Our current topics include Air France’s 30 years in Korea; KLM’s new night flight launch from Oct. 29 and other corporate social responsibility activities this year.KLM has changed to a night schedule from Seoul, Incheon International Airport to Amsterd

Oct. 30, 2013

LG Electronics on path to the center of global stage

Our company aims to become the No. 1 electronics maker by 2015 with its G project, one of LG’s ambitious business initiatives. Through the project LG will achieve technological advancement in a variety of categories in businesses such as storage capacity, smartphone technology and design. The first G-labeled products including the air conditioner that features a voice recognition function for the first time in the world, a double-door fridge with the world’s biggest storage capacity, the largest

Oct. 30, 2013

SK Broadband pursues customers’ happiness

SK Broadband is trying its best to be a new leader in the communications industry, pursuing customers’ happiness, and creating unlimited value in the convergence era. SK Broadband has created technology trends, first commercializing a high-speed asymmetric digital subscriber line in 1999, and then establishing customized video-based Internet protocol television. Recently, SK Broadband unveiled its new brand “B” in a bid to increase the competitiveness of its cable service and to improve synergy

Oct. 30, 2013

Coway contributing to healthy lifestyles

 I would like to begin by expressing my earnest and deepest gratitude to The Korea Herald for having selected Coway’s “Have the Children Drink Clean Water” as one of the winners of the paper’s 2013 Advertising Awards.We have made an effort to deliver a valuable message to our customers that may potentially bring fruitful changes to society. We produced this ad in the hope that everyone, especially our children, will drink pure water and instill a lifetime habit of doing so.In reality, our childr

Oct. 30, 2013

IFEZ to transform into hub for service industries

The Incheon Free Economic Zone, the nation’s first free economic zone, was launched in 2003 to strengthen national competitiveness by creating new growth engines. The IFEZ is now taking shape as a foreign business-friendly city based on decade-long investments. I’ve often heard that the first stage development of the zone was like creating something from nothing. The IFEZ, composed of three districts ― Incheon, Songdo, Youngjong and Cheongna ― is now recognized as a leading global city in and ou

Oct. 30, 2013