SK supports sports that tell inspiring stories

First of all, I would like to thank the readers of The Korea Herald and its officials for placing our campaign in such high regard and giving us this award.It would not be an exaggeration to say that fringe sports categories were given a lot of attention during the Summer London Olympics, and that Korea did well in many of them.They include women’s handball, in which Korea continued to defeat many of the world’s strongest teams, fencing, in which the country brought home its best-ever results, a

IndustryOct. 30, 2012

Harmony of ‘humanity and technology’

We all share the childhood experience of dreaming about the future through drawing all sorts of imaginary things and watching science fiction movies. But when we think of it now, we are already experiencing most of these things that seemed so distant, so futuristic back then. Now we can enjoy vivid video calls through small mobile phones, and make purchases without having to carry wallets. We are now living in world of dreams, where our children can go to school and take lessons taught by robots

Oct. 30, 2012

KIS takes the lead in serving investors

Our target audience was overseas investors who were searching for investment opportunities in the Korean financial market. The fundamentals of the Korean economy received a boost with the recent upgrade in our sovereign rating, and interest from overseas investors has been buoyed. Faced with the changing tides in the world of finance and economy, we felt the time was right for a commercial that could properly introduce the strength and value of our company to investors seeking new opportunities

Oct. 30, 2012

SK Broadband values clients

In this age of convergence, we have been making our utmost efforts to consolidate SK Broadband as the new leader of the global mobile service market, and provide happiness and infinite value to our client. Leading technological trends around the world, SK Broadband was the world’s first to succeed in commercializing a super-fast digital subscriber line called ADSL back in 1999. In 2006, it provided settled the nation’s first VOD based on IPTV services. With a new wired service brand “B,” we have

Oct. 30, 2012

KDB prepares for a new century

We extend our deepest gratitude to the judges and The Korea Herald for giving Korea Development Bank the honor of receiving a prize at its advertisement awards, a true feast for creative ads.Amidst an ongoing global economic slowdown, KDB has received its best ever credit rating, the same as HSBC (“Aa3,” Moody’s), three levels higher than Citi and Bank of America, and two levels higher than Deutsche Bank. We have reached the top, beating rivals in Japan and China.Over the past century, KDB has p

Oct. 30, 2012

Doosan cares about human resources

Four years have passed since Doosan launched a corporate PR campaign called “Our People, Our Tomorrow.”The ad campaign that stresses the importance of human resources is based on Doosan’s corporate philosophy.The central theme of the campaign is “Caring Meritocracy,” which means making efforts to improve performance by sympathetic relations between the company and its employees. That approach is in contrast with the general perception of a cold hearted focus on company performance.Through this a

Oct. 30, 2012

Dongbu offers tailored financial planning

Dongbu Financial Network is a total brand which operates six subsidiaries ― Dongbu Insurance, Dongbu Life Insurance, Dongbu Securities, Dongbu Asset Management, Dongbu Capital and Dongbu Savings Bank.We are committed to constructing an overall image by making advertisements since 2003. We are in the stage of expanding the image we have gained from past efforts and combining it with Dongbu Group’s concept.Dongbu has been delivering the message of “individualized financial planning” for the past d

IndustryOct. 30, 2012

Mobis backs future scientists

It’s a great honor that the “Nobel Project” of Hyundai Mobis has won the 2012 Korea Herald advertising award. The Nobel Project is aimed at introducing socially responsible activities that Hyundai Mobis as a leading company in car parts technology carries out. Last year, we conducted a campaign offering transparent umbrellas to children in order to protect them from car accidents on rainy days.By featuring our childhood memories of once dreaming to become scientists, we wanted to share a meaning

IndustryOct. 30, 2012

LG DIOS puts priority on customer-first value

The V9100 home refrigerator has five doors and an internal storage capacity with 910 liters, the world’s largest of its kind.The refrigerator is armed with high technologies developed by LG Electronics. Also, its unique “Lady First System” made through advice from housewife customers well reflects LG’s value in prioritizing customersWe had difficulties choosing the message of our advertisement because the refrigerator has many high-tech functions. This is why we made a two-part commercial ad.In

Oct. 30, 2012

KB Financial stands for sound governance

Our advertisement, which highlighted KB’s standing as Korea’s top financial group upon receiving the 2012 Top Governance award, showed KB’s promise to do better in improving corporate governance, social responsibility and dealing with environmental challenges.KB Financial Group has continued to make efforts for change and innovation as it focused on raising management efficiency and establishing a stable system across the group.As part of such efforts, KB enhanced the independence and efficiency

Oct. 30, 2012

Your No. 1 creative partner in technology

LS Cable& System has a management philosophy of creating harmony with customers and is following a new vision to become “Your No.1 Creative Partner.”We are on the way to becoming a leading provider of customer specific solutions. LS Cable&System is a company where its employees can achieve their dreams.All employees share in the vision of creating a world-class company that can be the No.1 creative partner for customers.The state-of-the-art technologies of LS Cable&System meet the needs of consu

IndustryOct. 30, 2012

Over 40% of Korean adults have been to university

About 40 percent of South Korean adults have attended college or university, according to recent research, a significant jump from 7 percent 40 years ago. Statistics Korea announced on Monday that 43.2 percent (15.87 million) of the total adult population (36.7 million) in 2010 had attended college or university. The number includes dropouts and recipients who did not yet earn their diplomas. In 1970, only 6.6 percent (0.99 million) among the total adult population of 15.1 million were college o

Oct. 29, 2012

Galaxy beats iPhone in U.S. ‘torture tests’

Samsung Electronics’ Galaxy S3 defeated Apple’s iPhone 5 in “torture tests” that were posted by U.S. tech media site CNET on the video-sharing portal YouTube. CNET has performed various extraordinary experiments on the latest smartphones and tablet PCs to publicize the results online. Both the iPhone 5 and Galaxy S3 passed three experiments ― being put in a fridge for two hours, plunged into a fish tank and wrapped and roasted in an oven for an hour, according to the report. Although a temperatu

TechnologyOct. 29, 2012