SKT spreads positive energy through ads

Trust in potential and new hope. These two points are the main agenda in today’s society. As diversity has become more important than ever before, our society has already entered an era of “co-prosperity” and “co-existence,” in which every member seeks happiness. SK Telecom, beyond being just a mobile communication provider, was trying to deliver this positive message. Based on this intent, SK Telecom newly introduced this year’s commercial campaign under the theme “Meet the Possibility.” In thi

IndustryOct. 31, 2011

Doosan’s philosophy of ‘believing in people’

First of all, I’d like to offer my deepest thanks to The Korea Herald for the honor of the advertising award. It has been three years since Doosan’s commercials ― “Human is the future” (People are the greatest asset for realizing our aspirations) ― started. Since the commercials maintained a unified theme for the campaign period, Doosan’s message was received as worth noting among many different corporate commercials.We started the campaign to communicate Doosan’s philosophy of “believing in peo

IndustryOct. 31, 2011

‘SK wants to share happiness with customers’

I would first like to sincerely thank readers of The Korea Herald and company officials for giving us this award. For the past 10 years, SK has been constantly communicating happiness as its brand essence. Happiness that SK pursues is happiness we share with customers as the will to develop together. This brand spirit also applies to our global operations. As a leading Korean company in the energy, chemical and information and communications industries, SK has never stopped making efforts not ju

IndustryOct. 31, 2011

Dongbu Financial seeks individualized financing

Dongbu Financial Network is a total brand that holds six affiliates ― Dongbu Insurance, Dongbu Life Insurance, Dongbu Securities, Dongbu Asset Management, Dongbu Capital and Dongbu Savings Bank.Dongbu Financial Network has been committed to constructing an overall image by making advertisements since 2003. We are in the stage of expanding the image we have gained from past efforts and combining it with Dongbu Group’s concept. We have been delivering the message of “Individualized Financial Plann

IndustryOct. 31, 2011

LG 3-D TV provides eye-comfortable watch

First of all, it is an honor that the print advertisement of LG INFINIA Cinema 3-D TV has been awarded the silver prize by The Korea Herald. We would like to express our gratitude to our consumers of LG’s 3-D TVs through this opportunity.The newspaper advertisement of the LG INFINIA Cinema 3-D TV and 3-D glasses is part of a series of advertisements designed to focus on the advantages of the Cinema 3-D glasses that are not equipped with electric circuits or batteries among the other benefits. It

IndustryOct. 31, 2011

IBK’s ad envisions a bank for all people

The Industrial Bank of Korea deeply appreciates that its corporate PR ad, which focuses on jobs, has been honored by the 12th Korea Herald Advertising Awards, organized by the country’s biggest English-language daily newspaper. IBK is making efforts to help implement government-led policies such as a support for small and midsize companies while trying to provide comprehensive financial services to customers around the country.As a result, about 10 million customers visited IBK, elevating the ba

Oct. 31, 2011

Korea Investment as Asian leader

Korea Investment & Securities has been building client loyalty and trust by offering services that prioritize customer satisfaction. We are on our way to becoming the best financial services company in Asia with international branches in New York, London, Hong Kong, Japan, Singapore and Vietnam, on top of more than 110 branches here.Our advertisement was design to introduce our corporate value and quality services to foreign investors. We included the long history of winning service awards from

Oct. 31, 2011

Woori Financial to share growth with customers

Woori Financial Group has been posting consistent growth as the leading financial services company of Korea. Our advertisement had to portray our prestigious, leading position in the industry which a traditional Korean ink painting looked most suitable for. When we were brainstorming for the Korean ink painting advertisement at the beginning of this year, we aimed to symbolize the New Year wishes for prosperity our customers are all hoping for. The sunrise on Namsan and the headquarters of Woori

Oct. 31, 2011

SK Broadband stresses values

First, I want to offer thanks to The Korea Herald for awarding us and congratulations to the other recipients as well. As a new leader in the telecommunications area that focuses on increasing customer satisfaction, SK Broadband is making efforts to produce unlimited values for the happiness of our customers in the convergence era. In addition, SK Broadband has been leading the technological trends by commercializing the high-speed Internet ADSL for the first time in 1999 and successfully adopti

IndustryOct. 31, 2011

LS Cable & System improves daily lives

First, I would like to give special thanks to the judges for offering LS Cable & System a grand prize for The Korea Herald Advertising Award.LS Cable & System is a leading provider of electricity supply equipment and infrastructure for communication, which are crucial foundations to modern industries. As one of the top 3 global cable companies, we hold the world’s best technology in the industry through the development of submarine cables and high temperature superconducting cables. Both product

IndustryOct. 31, 2011

KB Financial Group embraces change in ad

It is a great honor for KB Financial Group to be honored by the 12th Korea Herald Advertising Awards, organized by the country’s biggest English-language daily newspaper. The ad that has been recognized at the annual awards captures the honors KB Financial Group has secured and the group’s corporate symbol in a manner that stresses its resolve to remain at the top in the financial industry in Korea. At the same time, the ad showcases the group’s push for transparent and sound management to bette

Oct. 31, 2011

Tetra Pak seeks sustainable growth through innovation

Swedish company calls Korea a small but fast-growing market for dairy productsPARMA/MODENA, Italy -- Speaking at the World Dairy Summit on Oct. 16 in this Italian city of Parma, Dennis Jonsson, president and CEO of Tetra Pak, pinpointed three key factors that have transformed the global dairy industry over the past 60 years.He said the world population has almost tripled; consumers have higher expectations about health and well-being; and they have become more environmentally conscious. “These

IndustryOct. 31, 2011

Hyundai Heavy, Asan Medical team up for hospital robotics

Hyundai Heavy Industries Co. and Asan Medical Center will collaborate in developing medical robots and equipment.The agreement to collaborate in the field was signed in Seoul on Monday.“Medical robots are essential for providing the best medical services, and (the company) plans to expand their application to brain and spine surgery in the future to become a world leader in medical robotics,” Hyundai Heavy Industries senior executive vice president and CEO Kim Oi-hyun said at the signing ceremon

IndustryOct. 31, 2011

Credit card spending jumps in first half

Proportion of credit card purchases to household spending surpasses 60%Korea’s credit card spending jumped nearly 10 percent on-year to 261.7 trillion won ($237.5 billion) in the first half of this year, data showed Monday, amid concerns that a credit card bubble might be in the offing again. The latest data from credit card companies suggests that the total spending through plastic would top 500 trillion won by year-end. The figure was 493.8 trillion won last year, and 622 trillion won in 2002,

Oct. 31, 2011

Korean innovation more than ‘fast following’: GfK

Research firm expands operations here with new custom unitOver the last couple years Korea Inc. has been caught up in a fierce debate over its capability to spearhead the kaleidoscopic global market for technology rather than remain a copycat.While going-global firms such as Samsung, LG and Hyundai Motor enjoy their ever-expanding clout across continents, vocal critics including Ahn Cheol-soo pointed to their fundamental lack of innovation and creativity that give birth to products that customer

IndustryOct. 31, 2011