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Volkswagen is using AI to speed up and scale marketing, while also integrating ChatGPT into its vehicles, says CMO Susanne Franz
By Business InsiderPublished : June 26, 2024 - 10:19
Volkswagen CMO Susanne Franz says AI is being used to scale and speed up marketing, while Chat GPT is also being integrated into the company's vehicles. Franz was interviewed by Business Insider at the Cannes Lions International Festival of Creativity 2024.
![[Eye Interview] Classic womenswear master rethinks skills gap, creativity](http://res.heraldm.com/phpwas/restmb_idxmake.php?idx=652&simg=/content/image/2024/09/26/20240926050835_0.jpg&u=)
