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  1. 1

    Who's lying? Hybe vs. Min conflict continues to intensify

    Who's lying? Hybe vs. Min conflict continues to intensify
  2. 2

    Seoul should engage Kim Jong-un’s elites for change, ex-North Korean diplomat says

    Seoul should engage Kim Jong-un’s elites for change, ex-North Korean diplomat says
  3. 3

    Most teen sex offenders get away with slap on wrist

    Most teen sex offenders get away with slap on wrist
  4. 4

    Thousands rally in Seoul to call for Yoon resignation

    Thousands rally in Seoul to call for Yoon resignation
  5. 5

    Ex-Trump official calls for S. Korea to raise defense spending to 3 or 3.5% of GDP

    Ex-Trump official calls for S. Korea to raise defense spending to 3 or 3.5% of GDP
  6. 6

    Man sentenced to 1 year, 8 months for stealing from elementary school classrooms

    Man sentenced to 1 year, 8 months for stealing from elementary school classrooms
  7. 7

    FM champions multilateralism, stresses S. Korea's vision as 'global pivotal state'

    FM champions multilateralism, stresses S. Korea's vision as 'global pivotal state'
  8. 8

    Same-sex couple denied insurance clearance despite landmark ruling

    Same-sex couple denied insurance clearance despite landmark ruling
  9. 9

    Panmunjom tours for select Korean nationals may resume in October

    Panmunjom tours for select Korean nationals may resume in October
  10. 10

    Young Poong says no better offer for Korea Zinc

    Young Poong says no better offer for Korea Zinc
소아쌤

How Jessica Apotheker of BCG makes sure the CMO role is relevant to the organization

By Business Insider

Published : June 25, 2024 - 10:19

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Jessica Apotheker, the global CMO, managing director and partner of BCG, explains how consistency and utilizing data can show a CMO's impact. Apotheker was interviewed at the Cannes Lions 2024 International Festival of Creativity by Business Insider.

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