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소아쌤

Go star Lee Se-dol, new model for Nongshim Shin Ramyun

By Korea Herald

Published : April 19, 2016 - 13:16

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Nongshim, Korea’s leading processed food manufacturer, has named Go champion Lee So-dol who challenged Google’s AlphaGo artificial intelligence program last month as the new TV model for its best-selling instant noodle product Shin Ramyun, the company said Tuesday.

“We have named Go grandmaster Lee Se-dol as the new model because he is known as a Shin Ramyun fanatic, and the passion he has shown through the game series (against AlphaGo) bears a likeness to Nongshim’ K-food drive toward the global market,” said the company in a statement.


Lee has filmed with his daughter Lee Hye-rim, for Nongshim’s new TV commercials to present an image of a happy family while having Shin Ramyun together, it added.

By Cho Chung-un (christory@heraldcorp.com)

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