The Korea Herald

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Coca-Cola to give free drinks for World Cup

By Korea Herald

Published : June 17, 2014 - 21:00

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Coca-Cola Korea will hand out a total of 150,000 cans of cola and other beverages for free during the Korean national football squad’s matches at the 2014 Brazil World Cup.

The sampling event will start with Korea’s match against Russia on June 18 at 7 a.m., Korean time, and will continue on the June 23 match against Belgium and the June 27 game against Algeria. A special vehicle with the cans will drive around Seoul’s major hotspots including Shinchon, Yeouido and Samseong-dong.

Coca-Cola has also teamed up with MBC TV’s popular show “Infinite Challenge” and will promote its cheerleading program “Kok Kok Dance” alongside the soda company’s official cheering song, “The World Is Ours.”

(baejisook@heraldcorp.com)