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미국 남성들의 “수염의 미학” 때문에 매출이 하락했다고 대형 면도기 제조사 피앤지(P&G)가 최근 밝혔다.
현지 언론에 따르면 미국 남성들 사이에서 수염을 기르는 야성미 중심의 패션 트렌드가 유행하면서 미국 내 피앤지 면도기의 작년 4사분기 매출이 “다소 하락”한 것으로 알려졌다.
특히 피앤지가 지적한 매출 감소 요인은 “목 위로는 면도하지 않는” 패션 트렌드, 즉 “맨스케이핑 (manscaping)”의 유행이다.
같은 기간동안 피앤지의 전세계 매출액이 3퍼센트 증가한 것을 감안하면, 미국 내 면도기 매출의 감소는 이례적이다.
(코리아헤럴드 정주원 기자)
<관련 영문 기사>
Razor giant unhappy with unshaven male fashion trend
U.S. consumer goods manufacturer Procter & Gamble complained that its profit during the fourth quarter last year slightly dipped due to the high popularity of unshaven male visage in the country, the Los Angeles Times reported last week.
The decrease is in stark contrast with P&G’s 3 percent increase in global sales during the same period.
This reflects that the unshaven trend, which underscores “fashionable” masculinity in male faces, has been most intense in the U.S., market analysts said.
P&G acknowledged that the country has been undergoing an increase in “shaving below the neck,” or what is popularly known as “manscaping,” according to an UPI report.
During this period, P&G posted revenue of $3.43 billion, down 15.5 percent from a year ago, and sales of $22.28 billion, up 0.5 percent.
By Chung Joo-won (joowonc@heraldcorp.com)
Razor giant unhappy with unshaven male fashion trend
U.S. consumer goods manufacturer Procter & Gamble complained that its profit during the fourth quarter last year slightly dipped due to the high popularity of unshaven male visage in the country, the Los Angeles Times reported last week.
The decrease is in stark contrast with P&G’s 3 percent increase in global sales during the same period.
This reflects that the unshaven trend, which underscores “fashionable” masculinity in male faces, has been most intense in the U.S., market analysts said.
P&G acknowledged that the country has been undergoing an increase in “shaving below the neck,” or what is popularly known as “manscaping,” according to an UPI report.
During this period, P&G posted revenue of $3.43 billion, down 15.5 percent from a year ago, and sales of $22.28 billion, up 0.5 percent.
By Chung Joo-won (joowonc@heraldcorp.com)
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